品牌故事
Brand Story
爱力蒙特,创建于2017年,是新加坡上市公司合发利(HAFARY)与爱力蒙特中国团队联合创立的中新合资品牌。结合合发利40多年全球材料的特选经验,以及爱力蒙特中国团队20多年欧洲顶级瓷砖产品钻研经验,在设计与技术的持续驱动下,爱力蒙特在中国建筑陶瓷行业开辟出瓷砖品牌新模式——设计驱动型品牌。
Founded in 2017, Element is a Sino-Singapore joint venture brand created by HAFARY, a Singapore-listed company, together with the Element China team. Combining HAFARY's over 40 years of global material sourcing experience with the Element China team's 20+ years of expertise in premium European tile products, and driven by design and technology, Element has pioneered a new brand model in China's building ceramics industry — a design-driven brand.
爱力蒙特,专注「功能价值瓷砖」。
Element is dedicated to “functional-value tiles”.
特选国内外优质供应商和品牌,打造系统的“供应链品牌管理平台”;
We curate quality suppliers and brands at home and abroad to build a systematic “supply chain brand management platform”;
特选国际顶尖设计公司,通过对颜色、纹理、质感、应用的层层筛选,结合世界领先的技术与工艺,开发出媲美意大利高端进口瓷砖的产品;
We partner with world-leading design studios, selecting color, texture, touch and application layer by layer, and combine world-leading technologies and craftsmanship to develop products comparable to premium Italian imported tiles;
特选世界顶级瓷砖,引进意大利高端手绘艺术岩板品牌fuoriformato,为消费者带来兼具功能价值与艺术价值的墙地面装饰材料。
We curate world-class tiles and introduce fuoriformato, an Italian high-end hand-painted art slab brand, bringing wall and floor materials that combine functional value with artistic value.
同时,紧跟当下潮流趋势,推出具有极致性价比的子品牌——ITAELEMENT,构建多元化品牌矩阵,满足消费者多样化需求。
Keeping pace with trends, we have launched ITAELEMENT, a sub-brand with exceptional value for money, building a diversified brand matrix to satisfy diverse customer needs.
爱力蒙特文化
Element Culture
爱力蒙特,中国建陶行业首个BDD(设计驱动型品牌)践行者,是国内“功能价值陶瓷”理念的首创者。以意大利原创设计为基因,致力于成为媲美意大利高端进口瓷砖的中国品牌,为每一个家创造健康舒适的生活美学。
Element is the first BDD (Brand Driven by Design) practitioner in China\'s building ceramics industry and the pioneer of the “functional-value ceramics” concept. Rooted in Italian original design, it strives to become a Chinese brand comparable to premium Italian imported tiles, creating healthy, comfortable and beautiful living aesthetics for every home.
企业愿景
Corporate Vision
聚焦客户关注的痛点与盈利,通过瓷砖材料的创新,以设计与技术驱动持续为客户创造最大的商业价值
Focus on customer pain points and profitability, and continuously create maximum commercial value through tile material innovation driven by design and technology
企业使命
Corporate Mission
为每个您,创造健康舒适的生活美学空间
Create healthy, comfortable and beautiful living spaces for every one of you
企业精神
Corporate Spirit
奋斗、担当、学习、创新、精英
Striving, responsibility, learning, innovation, excellence
企业价值
Corporate Values
共融、共通、共享、共赢
Inclusiveness, connection, sharing, win-win
品牌定位
Brand Positioning
媲美意大利高端进口瓷砖的中国品牌
A Chinese brand comparable to premium Italian imported tiles
品牌目标
Brand Goal
空间瓷砖材料解决方案服务商
A space tile material solution provider
品牌价值
Brand Value
设计与技术驱动、持续价值增长模式
Design and technology driven, sustainable value growth model
品牌主张
Brand Claim
给你一个健康舒适的家
Give you a healthy and comfortable home
研发理念
R&D Philosophy
以人为本,自然法则、颜色、纹理、质感、应用
People-oriented; natural principles; color, texture, touch and application
产品理念
Product Philosophy
建立可持续发展的产品结构体系,产品风格不拘一格,设计应用无限风格
Build a sustainable product structure system with unrestricted styles and unlimited design applications
空间理念
Space Philosophy
配角、留白、连接、价值
Supporting role, blank space, connection, value
产品价值
Product Value
专注功能价值、防滑抗菌、安全健康
Focus on functional value, anti-slip and antibacterial, safety and health
客户价值
Customer Value
坚守品价比、信价比,赢得服务商、消费者的品信满意
Uphold value-for-price and trust-for-confidence, winning the satisfaction of partners and consumers
服务理念
Service Philosophy
成为消费者健康舒适的家居顾问
Become consumers' healthy and comfortable home consultant
美学主张
Aesthetic Philosophy
以多元设计之美,
打造品牌专属的产品记忆。
with the beauty of diverse design,
creating the brand\'s own product memory.
史帝华夫于1984年由首席执行官莫里吉奥·卡瓦尼亚里先生在意大利陶瓷重镇萨索洛创立,不仅在墙地面装饰材料设计领域拥有超过35年的行业经验和领先的地位,而且在世界上和各大最有名的墙地面装饰材料生产企业保持紧密的合作关系。
Founded in 1984 by CEO Maurizio Cavagnari in Sassuolo, the heart of Italian ceramics, Stylgraph has more than 35 years of industry experience and a leading position in wall and floor decorative material design, maintaining close partnerships with the world\'s most renowned wall and floor decoration manufacturers.
在潮流设计乃至时尚的风向标中,史帝华夫总能定义“流行”。通过把控全球瓷砖流行趋势和研究最新的设计与技术,史帝华夫将世界前沿的设计理念融入到多元文化交汇的产品设计中,以全新视角、独家创意,再造流行趋势定义,打造品牌独属的产品印记。
In the barometer of trend and fashion, Stylgraph always defines “trend”. By mastering global tile trends and researching the latest design and technology, Stylgraph integrates world-leading design concepts into products of multicultural convergence — with a fresh perspective and exclusive creativity, redefining trends and creating the brand\'s own product imprint.
设计理念
Design Philosophy
产品设计从来不仅仅是图案的设计,还是生活的设计。但如何通过一片瓷砖设计生活,甚至成为美好时光的载体?我们站在“TA角度”去思考,以“爱”为线索,设想每一个家的现在与未来,通过深入探索:色感、光感、触感、层次感、安全感、美感和体验感,七感需求的层层递进,以“爱”之名,为“爱”设计产品,为“爱”挑选产品。
Product design is never just about patterns — it is about designing life. But how do you design life through a single tile, even becoming the carrier of beautiful moments? We think from the “TA” perspective, using “love” as a thread, envisioning the present and future of every home. Through deep exploration of color, light, touch, layering, safety, beauty and experience — seven senses progressing step by step — we design products in the name of love and choose products for love.
荣誉奖项
Honors & Awards
爱力蒙特以设计驱动,坚持原创与创新,始终将人的安全与体验置于一切之上。多年来赢得了业界的认可与殊荣。
Driven by design, Element upholds originality and innovation, always placing human safety and experience above all else. Over the years, it has earned industry recognition and honors.
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