About Element
About Element
Precise Positioning, Clear Product Strategy
We know deeply: having a good product versus having a complete and sustainable product structure system — the difference is worlds apart.
From partnering with Italy's top design team Stylgraph to create our first product in 2017, to introducing European tile anti-slip standards in 2018, to implementing the 1+3 brand layout by 2022, we have never stopped optimizing Element's product structure system. We adhere to four dimensions: original thinking, innovative thinking, product-centric thinking, and user-centric thinking — extending product lifecycles and creating compelling products.
With 20+ years of team experience in European premium tile products and commitment to independent R&D, we are confident we can produce tiles comparable to premium Italian imports, enabling consumers to derive maximum experiential value in their spaces and lifestyles.
Brand Partner Stories
Meeting Furimatu — Walking with Art
In March 2018, as Element expanded nationwide, we discovered high-end consumers could hardly find materials that satisfied their desire for both functional and artistic value. Entering Italy's Target Group, we were captivated by Furimatu — 100% Made in Italy, specializing in hand-painted artistic slab production. Making beauty an everyday experience is not a slogan, but an action.
Partnering with Kerlite — Green Sustainability
Our story with Kerlite stems from a shared commitment to green values. In 2018, we visited Modena, Italy, entering one of the world's most prestigious ceramic brands. In 2020, we officially introduced the Kerlite slab collection. Embedding environmental protection into every tile is both a social responsibility and an expression of love for our planet.
Joining Hands with IRIS — Luxury Stones in Life
In 2022, a slab perfectly replicating the world's finest luxury stones entered our view — from Iris, the globally recognized Italian premium brand for marble and artistic tiles. Iris applies Active Surfaces technology, adding air purification and antibacterial functions. Today, we join hands with Iris to add a touch of love to these memories.
