Announcement | Element Strategic Signings
On the morning of September 27, "THE ROAD OF BDD · ELEMENT Strategic Signing Ceremony and Press Conference" was held at CCIH. During the event, ELEMENT reached strategic cooperation with HGH, Stylgraph and Chuanhe Yizhu respectively, officially opening a new chapter for ELEMENT's branding and its engagement in BDD.
Mr. Banson, ELEMENT chief products operation officer; Mr. Chen (G. M. of Hafary Foshan), He Guohui(Creative Director of HGH); Lan WeiYi (chief operating officer of HGH); Maggie Zhang(Director of Stylgraph Asia Pacific ); Donald(Deisgn Director of Chuanhe YIzhu) ; Huang Keyu( secretary-general of the Power of Zhanjiang Design) together with other guests and media communities were all present to witness such great event.
The press conference was begun by Mr. Banson's speech, followed by his in-depth analysis on the core of ELEMENT's brand upgrade. Banson said: "The ultimate goal of ELEMENT is to be a brand driven by design. Right now this goal merely serves as the driving force for ELEMENT, rather than the strategy that powers ELEMENT's success. Going forward, backed by capital market, ELEMENT will leverage the internal drive with the help of external design power to integrate the global superior supply chain resources as it acts internationally. It will commit to developing itself into a respected Chinese brand and further establishing itself as leading BDD in China's ceramic industry.
The world is changing, which brings diversity for consumers' demand. How to find your brand positioning in a world of constant transformation? He Guohui, Creative Director of HGH, gave his answer on the same day. Mr. He shared HGH's design vision and success story to prove that HGH succeeds since it gives customers what they want. Completing others will bring self-completion. HGH is dedicated to enabling companies to build a fascinating brand. It dives deep into the development and upgrading strategy with brand creator while empowering brands and reshaping business momentum to revitalize brand future.
It’s the golden era for design. Faced with the design-driven business strategy, Donald, design director of Chuanhe Yizhu champions his practical anesthetics of "Brand before Space" "Usage Brings Beauty". He believes that building a brand well requires differentiated characteristics in the brand lineage. Meanwhile, design should always put the brand first and pay equal attention to cognition and aesthetics, so that enterprises can win the market and respect.
It’s the golden era for design. Faced with the design-driven business strategy, Donald, design director of Chuanhe Yizhu champions his practical anesthetics of "Brand before Space" "Usage Brings Beauty". He believes that building a brand well requires differentiated characteristics in the brand lineage. Meanwhile, design should always put the brand first and pay equal attention to cognition and aesthetics, so that enterprises can win the market and respect.
Speech | Mr. Banson Chief Product Operation Officer
HGH-ELEMENT strategic cooperation powers ELEMENT's branding renewal
ELEMENT-Chuanhe Yizhu Strategic Cooperation Enables ELEMENT's Product Display and Application.
ELEMENT-Stylgraph Strategic Cooperation Empowers the Upgrading of ELEMENT's Product Mix.
At the end of signing ceremony, Banson, Mr. He, Maggie and Donald went to the stage to take the interview by the media and answer the questions on future cooperation and design deployment.
ELEMENT is a leading brand focusing on functional value ceramics. It's keenly aware that innovative design centered on user experience and consumer core demands is highly important for building brand and improving dwelling comfort.
The world keeps moving forward as it never stops.
With craftsmanship and the internal drive generated from external design force, ELEMENT will be stronger and better on the road of BDD.
The Road of BDD
ELEMENT never stops to innovate
Let's usher in its brighter outlook.
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